EvanstonRecruiter Since 2001
the smart solution for Evanston jobs

Portfolio Industry Marketing Lead (Evanston, IL)

Company: ZS
Location: Evanston
Posted on: September 3, 2020

Job Description:

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people a fact that s reflected in our value driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond. ZS Corporate Support teamsoperate the firm s core internal enterprise functions. Our global teams comprise team-oriented, pragmatic and results- driven people who thrive in a challenging work environment. Our people come from diverse backgrounds, but share a passion for quality customer service and dedication whether our customer is a client or another ZS employee. The Marketing & Communications group helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce. PORTFOLIO INDUSRTY MARKETING LEAD We are seeking a B2B marketing rockstar with 5+ years of professional services or agency experience, a campaign marketing mindset and killer stakeholder management skills. This role will help drive the growth and recognition of industry practices at a best kept secret professional services firm. The ZS portfolio industry marketing lead works with portfolio marketing manager (s) and industry leaders to connect industry expertise into practice areas and drive market-facing activities for multiple industries. This role is responsible for bringing ZS expertise to market through development, activation, and measurement of targeted marketing and sales enablement programs. You will work closely with key account teams and marketing resources to implement customized campaigns that develop and expand client relationships, drive and accelerate new business and increase loyalty and retention among a targeted set of clients. Responsibilities As an industry marketing lead on the portfolio team you will be expected to: * Partner with the industry and marketing teams to develop marketing strategy and define marketing activities that will maximize awareness, develop client relationships, build pipeline and increase market share; * Build relationships with, and manage a diverse group of stakeholders across a complex landscape on an ongoing basis; * Balance differing perspectives and priorities across the business to drive alignment and champion a one-firm mentality; * Act as a subject matter advisor to the industry practice to influence how to drive relevance, distinctiveness and growth; * Lead the creation of campaign plans and the development of assets, personas and customer journeys for activation across the full marketing funnel; * Possess expertise in modern marketing and sales capabilities including automation principles and content marketing, ideally in a B2B or services context; * Perform market research and competitive analysis to support the marketing strategy; * Leverage data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies; * Support sales enablement plans and tactics and oversee marketing contributions to drive sales adoption of the portfolio. Qualifications * BA or BS required; MBA a plus * Five or more years of B2B professional services marketing experience in a functional, industry or product role * Experience working in entrepreneurial-driven, matrixed organizations and the ability to effectively manage competing priorities * Goal-oriented and collaborative approach with the ability to take initiative and deliver projects unsupervised. * Mastery of the art of influence and the ability to use it to deliver integrated, multi-practice, go-to-market programs * The ability to craft key messaging and provide clear and compelling positioning of services, products or industry expertise * Persona development and buyer s journey mapping skills and know how t use both tools to drive go-to-market plans * Demonstrated experience translating value propositions into creative and unique sales materials, including brochures, web copy, thought leadership, presentations and sales primers; * Experience working on and managed a diverse and distributed marketing team; global is a plus * The ability to make complicated concepts interesting and digestible for an external market * High emotional intelligence and a collaborative people management style * Critical thinking and the capacity for innovative and original thought * Excellent written and verbal communication skills ZS is a global consulting firm; fluency in English is required, additional fluency in at least one European or Asian language is desirable. Candidates must possess work authorization for their intended country of employment. An on-line application, including a cover letter expressing interest and a full set of transcripts (official or unofficial), is required to be considered. ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer. NO AGENCY CALLS, PLEASE. Connect_With_ZS_On_Social_Media * Like ZS Careers on * Follow ZS Careers on * Follow ZS on * Subscribe to the ZS * Explore the ZS has been recognized globally for its expertise in consulting and its flexible work environment. View . Show moreShow less

Keywords: ZS, Evanston , Portfolio Industry Marketing Lead (Evanston, IL), Advertising , Evanston, Illinois

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Marketing Science Partner Retail
Description: Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, (more...)
Company: Snapchat
Location: Chicago
Posted on: 09/21/2020

Director, Social Media (Social Systems and Distribution)
Description: Director, Social Media Social Systems and Distribution This Strategy Director is a part of Ogilvy's social media leadership team in the USA. They are responsible for driving integration and innovation (more...)
Company: Ogilvy
Location: Chicago
Posted on: 09/21/2020

Hair stylists & Makeup Artists
Description: This job opening is for Talented Indiana licensed Hair Stylists Makeup Artists positions at a New salon in a
Company: Alexa Adams Salon
Location: Hammond
Posted on: 09/20/2020


Regional Marketing and Leasing Manager
Description: Prologis is the global leader in logistics real estate. We own, manage and develop high-quality properties in the world s most vibrant centers of commerce, approximately 965 million square feet in 19 (more...)
Company: Prologis
Location: Chicago
Posted on: 09/20/2020

Digital Media Specialist
Description: Digital Media SpecialistNorthwestern University is investing in support for innovative and excellent teaching and learning.--As part of this--investment, Northwestern IT Media and Technology Innovation (more...)
Company: Graystone Advertising
Location: Evanston
Posted on: 09/21/2020

Digital Marketing Specialist
Description: Generac has not only seen success as a company but we have compassion for communities where we live and work. Throughout
Company: Generac Power Systems
Location: Waukesha
Posted on: 09/21/2020

Adjunct Faculty in Digital Communication and Media Arts
Description: DePaul's College of Computing Digital Media CDM is located in the heart of Chicago's Loop, the central business district of Chicago. CDM students come from a variety of backgrounds and cultures therefore (more...)
Company: DePaul University
Location: Chicago
Posted on: 09/21/2020

ACCOUNT EXECUTIVE 9 The Bear 3 MNC / Froggy 7 Federated Media, SOUTH BEND
Description: Federated Media Our culture --- Federated Media is looking for an activator - someone who takes initiative to make things happen and get the job done right. Someone who consistently outproduces others (more...)
Company: Federated Media
Location: South Bend
Posted on: 09/21/2020

Director, Performance Marketing
Description: Sprout Social is looking for an experienced Director of Performance Marketing to join our growing Chicago based Marketing Team and lead our Performance marketing function. Our ideal candidate has extensive (more...)
Company: Sprout Social
Location: Chicago
Posted on: 09/21/2020

Associate Media Director
Description: Associate Media DirectorRoles Responsibilities--SummaryYou're looking for a collaborative and entrepreneurial team environment where everyone's voice is heard, valued and rewarded. You've built up a (more...)
Company: Two By Four
Location: Chicago
Posted on: 09/21/2020

Log In or Create An Account

Get the latest Illinois jobs by following @recnetIL on Twitter!

Evanston RSS job feeds