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VP, Brand Strategy & Marketing

Company: CTI Education Group
Location: Evanston
Posted on: February 22, 2021

Job Description:

Job Description - VP, Brand Strategy & Marketing (74298) Job Description VP, Brand Strategy & Marketing - ( 74298 ) Position Overview The VP, of Brand Strategy & Marketing will develop, implement, lead and oversee the establishment of a powerful brand strategy, identity and outreach based on research, marketplace differentiators and growth opportunities to connect with NorthShore's external and internal audiences-in ways that are aligned and consistent with overall NorthShore brand messages and business goals. This role will prioritize and oversee the successful execution and delivery of short-term and long-term marketing initiatives that deliver on NorthShore's marketplace differentiators and innovation opportunities; business goals and growth targets; marketing vision and strategy; brand story-telling and content strategy and operations. This VP position will report directly to the Chief Marketing Officer and will collaborate closely with senior peers on the CMO's direct-report interdependent team. This is a highly cross-functional role requiring both strategic and tactical execution. This role requires someone who is highly collaborative, not afraid of change, curious, inventive, a bold collaborator, and works to be a little better every single day. Must Have the Ability to:
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  • Identify, validate, evangelize and develop a breakthrough, insights-driven cohesive brand messaging and research strategy aligned to NorthShore external and internal segments.
  • Lead and implement branding that is differentiating, innovative, moves the needle with target audiences, ties to NorthShore's value proposition, and strengthens brand name and reputation.
  • Develop, implement and oversee the application of a rigorously metrics-driven, research-based methodology and results accountability into the NorthShore brand team, mindset and process.
  • Build, lead and empower a collaborative marketing and content team to create best-in-class, game-changing, integrated marketing and communication programs and operations that powerfully tell the NS brand story and measurably connect with external and external stakeholders across a strategically optimized mix of channels, platforms and formats.
  • Develop and manage effective, agile process and program management disciplines and their successful application to produce consistently high-quality marketing, communications and content programs that hit it out of the park, according to metrics you help set.
  • Problem-solve masterfully and possess the leadership skills to work closely with marketing, healthcare, operations and executive stakeholders across the organization.
  • Thrive as a growth driver identifying and chasing opportunities to accelerate the business-and in supporting the needs of team. Job Responsibilities: ELEVATE, LEAD and OVERSEE the development of brand strategy, brand identity standards, advertising strategy, research and testing strategy, creative execution process, martech/distribution strategy, performance marketing strategy, and measurement strategy. DEVELOP AND PROCURE GROWTH OPPORTUNITIES, including advertising and third-party partnerships and/or sponsorships that expand awareness of the brand with internal and external audiences. POSSESS A DIGITAL-FIRST MINDSET, developed through extensive experience with websites, social strategy and digital assets to enable increased conversion in omnichannel campaigns. PROVIDE VISION AND DIRECTION: Point team and programs in the right direction overall by analyzing business and marketing objectives and customer needs; developing, communicating, building support for, and implementing strategies, plans, and practices; analyzing costs and forecasts; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting an audience-first environment; and demonstrating adaptability and sponsoring continuous learning. OVERSEE PRIORITIZATION AND DELIVERY OF QUALITY PROGRAMS: Direct scoping, evaluation, feasibility assessment and excellent execution of multiple organizational projects by directing program and project managers in the selection and facilitation of a cross-functional team of stakeholders; communicating goals, objectives, KPIs, and priorities of the department and influencing departmental strategic plans. DEVELOP AND MANAGE your team of brand, advertising, agency management, marketing operations and event/sponsorship professionals. Bring out the best in them: inspire, train, grow. MANAGE OUTSIDE AGENCIES and vendor relationships in a win/win way that elicits the best results, creating a positive collaborative environment and excellent creative execution and metrics results. ENSURE QUALITY AND TIMELINESS of your programs: making sure they are on schedule, within budget, and high quality-executed consistently across full range of marketing vehicles. CREATE A COLLABORATIVE, INTEGRATED, EMPOWERED TEAM CULTURE: Champion marketing and organizational integration to launch and ensure leadership and management of teams who create innovative programs that support transformational improvements. The team culture and working environment will feature seamless transition and efficiency gains through team alignment, contract alignment, process evaluation, and operational implementation. ELEVATE PROCESS AND MEASUREMENT RIGOR: Identify, design and execute new processes that enable colleagues to be more effective in their day-to-day work, including executional excellence in campaign analysis, efficiency, scale, etc. Work with teams to define requirements and unblock policies and processes to effectively and consistently maximize marketing channels. Requirements:
    • 12+ years professional experience in marketing, communication and sales
    • 7+ years professional experience in building and leading teams
    • Demonstrated experience with performance marketing and marketing operations
    • Demonstrated experience using data to inform decision making & strategy planning
    • Proven leadership experience influencing others and communicating direction
    • Strong analytical skills. Loves working with data
    • Effective storyteller: able to merchandise and extend messages to multiple audiences
    • Proficiency in marketing automation systems
    • Ability to masterfully manage multiple projects at the same time in a fast-paced environment
    • Technically capable, excellent communicator, and a desire to improve processes
    • Experience building a new function
    • Experience engaging at an executive level with cross-functional groups
    • Experience working with or in support of diverse communities
    • Experience in content marketing
      About NorthShore University HealthSystem (NorthShore)
      NorthShore is an integrated healthcare delivery system consistently ranked as a Top 15 Teaching Hospital in the United States. The NorthShore system, headquartered in Evanston, Illinois, includes five hospitals-Evanston, Glenbrook, Highland Park, Skokie and Swedish. NorthShore also includes a 900-physician-multispecialty group practice, NorthShore Medical Group, with 130 locations in the Chicagoland area, and 10,500 employees, generating $2.1 billion in net patient revenue.
      -- As the principal teaching affiliate for the University of Chicago Pritzker School of Medicine, NorthShore is dedicated to excellence in medical education and research. NorthShore is a Magnet-recognized organization, the first in Illinois to receive this prestigious honor as an entire system that demonstrates excellence in nursing and high standards in patient care. NorthShore also is a national leader in the implementation of innovative technologies. In 2003, NorthShore was among the first in the country to successfully implement a system wide EMR with demonstrable benefits in quality, safety, efficiency and service to patients. NorthShore has been recognized by multiple national organizations for this notable achievement.
      -- NorthShore's health system includes significant capabilities in a wide spectrum of leading clinical programs, including Kellogg Cancer Center, NorthShore Neurological Institute, NorthShore Orthopedic Institute, NorthShore Cardiovascular Institute, Neaman Center for Personalized Medicine and High-Risk Maternity. NorthShore Research Institute focuses on clinical and translational research, including leadership in clinical trials and medical informatics. NorthShore Foundation is the primary philanthropic entity of NorthShore. The Foundation raises charitable contributions and engages volunteers committed to friends in support of NorthShore's ongoing mission "to preserve and improve human life." Please explore our website ( www.northshore.org ) to better understand how NorthShore delivers on its mission "to preserve and improve human life" through superior clinical care, academic excellence and innovative research. NorthShore is committed to working with and providing reasonable accommodation to individuals with disabilities. Please refer to the main career page for more information. EOE: Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor

Keywords: CTI Education Group, Evanston , VP, Brand Strategy & Marketing, Advertising , Evanston, Illinois

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