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Cross Channel Digital Marketing Manager

Company: ZS
Location: Evanston
Posted on: May 12, 2022

Job Description:

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people-a fact that's reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond. ZS's Corporate Enterprise Functions operate the firm's core internal functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication-whether our customer is a client or another ZS employee. The Marketing & Communications team helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce. Cross-Channel Digital Marketing Manager - ZS We are looking for an expert in multi-channel performance media strategy and planning, with a heavy bias to digital, and strong planning in B2B marketing to join our marketing team. As a cross-channel digital marketing manager you will function as the hub for ZS industry marketing, communications, ABM and campaign teams who use ZS digital channels to promote content, events, company news, brand and recruiting campaigns. Working closely with our digital channel experts you are responsible for integrating, organizing and prioritizing promotion requests to deliver a cohesive user experience and grow performance across ZS digital channels. You will bring a detailed knowledge and understanding of different strategies and targeting approaches, from brand awareness to ABM and demand generation campaigns. You will lead channel strategy, develop channel roadmaps and establish and socialize channel governance among the marketing and communications organization. What You'll Do Lead programs and projects designed to integrate and evolve our digital presence and paid media program including, but not limited to, channel strategy, implementation of new channels or new tactics, and channel governance. Collaborate with marketers, social media strategists, data storytellers, and creative colleagues to drive data-driven channel strategies that deliver business and employer impact. Outline and socialize the governance around the quantity of posts, prioritization and timing with all constituencies who are using the digital channels. Collaborate with analytics team and channel SMEs to understand how channels and assets are performing; use that insight to improve overall cross-channel efficiency and effectiveness. Have an intimate understanding of the key messages, campaigns (marketing and employer) and overall firm priorities. Centralize and own ZS' paid media channel (3rd party publications). Research and propose annual paid media investment (outlet and budget) to marketing, ABM and communications stakeholders. Recommend and activate media buys and placements for brand campaigns. Centralize all digital channel activities into one source of truth, own and manage promotions calendar. Be nimble when unexpected priorities arise and communicate timeline changes to marketing, ABM and communications stakeholders. Keep up-to-date with marketing and campaign best practices; communicate implications for campaigns and channel efforts. Collaborate on the creation of integrated campaign strategies. Qualifications Minimum 10 years marketing, communications, or related experience. Deep channel experience on at least 2 digital channels. Deep paid media strategy experience on at least 2 digital channels. Experience working in entrepreneurial-driven, matrixed organizations and the ability to effectively manage competing priorities. Critical thinking and the capacity for innovative and original thought with supreme attention to detail. Superior listener and communicator - strong oral, written, and active listening skills a must. Project and/or team leadership experience. Proven experience using data to manage and drive channel innovation. Multiple social media channel management experience. Strong international collaboration skills, working with India preferred. Ability to work at early morning hours, think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact. Other Knowledge, Skills & Abilities Understanding of content strategy and best practices. Ability to recognize content effectiveness and connect content ideas to broader themes. Good judgement with the ability to make timely and sound decisions. Ability to multitask and handle urgent interruptions with poise and professionalism. Strong interpersonal skills including appreciation and the ability to elicit collaboration from a wide variety of sources, including upper management, clients, and other departments Flexible to shifting priorities, demands, and timelines; able to promptly and expertly react to project adjustments and alterations. Exercise both 'self-drive' and teamwork to get results in diverse, fast paced environments. ZS is a global consulting firm. Fluency in English is required; additional fluency in at least one European or Asian language is desirable. Candidates must possess work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered. ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer. NO AGENCY CALLS, PLEASE.

Keywords: ZS, Evanston , Cross Channel Digital Marketing Manager, Advertising , Evanston, Illinois

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