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MARKETING MANAGER

Company: Mather
Location: Evanston
Posted on: August 2, 2022

Job Description:

Mather is an award-winning leader in the rapidly growing senior living industry, with services spanning from luxury senior living residences to community-based services and an in-house research team. Its onsite marketing team is looking to add a Marketing Manager to their expanding team. The Marketing Manager position leads the marketing strategies, planning, implementation, and budgeting for select Mather senior living residences to achieve targeted goals, primarily new lead generation on a monthly and quarterly basis, and works with sales and operations to achieve occupancy goals. Is this role for you? You're a confident self-starter, combining strong strategic and creative thinking with the ability to manage and execute the daily details to ensure business results with demonstrated strengths in marketing competencies including brand development, innovation, and project leadership.Purpose: Leads marketing strategies, planning, implementation, and budgeting for select Senior Living Residences (and other Mather projects) to achieve targeted goals, primarily new lead generation on a monthly and quarterly basis, and works with sales and operations to achieve occupancy goals. Drives occupancy through the implementation of internal and external integrated marketing efforts and strategies.Essential Functions

  • Plans, develops, and executes marketing and communication strategies and tactics to achieve new lead generation goals for senior living communities.
  • Provides the strategy and creative leadership, from concept to execution, for all aspects of marketing strategies including but not limited to brochures, direct mail, advertising, and e-marketing. Responsible for ensuring that all creative concepts and design are in alignment with marketing business objectives and brand attributes.
  • Establishes positioning, identify target audiences, and develop marketing plans with specific objectives across different channels.
  • Manages program deliverables to ensure messaging, creative strategy, and tactics are aligned and on brand. Accountable for the quality and proper execution of integrated marketing initiatives including advertising, direct mail, collateral, event and outreach strategies, and more. Plan, research, and oversee development of tactics, timelines, and budgets.
  • Creates annual budget and marketing plans to achieve targeted goals. Manages day-to-day strategies and expenses, forecasts, monthly accruals, and explaining variances based on strategy decisions.
  • Executes quarterly marketing analysis including reporting analysis outcomes, lessons learned, best practices, and insights to direct strategies to meet business goals. Leverage customer insight to refine brand management and generate more qualified leads.
  • Secures support of and communicates fully with internal client teams to optimize marketing program buy-in and success. Works in collaboration with internal clients to develop plans and tactics. Additionally, works in tandem with other marketing team members and follows established standards/processes within the experience center and organization.Secondary Functions
    • Works effectively and professionally, following established protocol of creative briefs, estimates, and revisions with all vendors and clients, including designers, colleagues, and agencies. Ensures appropriate approvals of all materials are obtained prior to being sent to client or outside.
    • Directs and manages vendors and creative resources to ensure marketing tactics' outcomes align with established goals.
    • Responsible for maintaining a strong brand identity and quality reputation through all mediums.
    • Ability to work independently and use judgement to adjust marketing strategies accordingly to meet organizational goals. Directs and adjusts marketing strategy to meet changing market and competitive conditions.
    • Looks for opportunities to collaborate and share information with other areas of service within Mather.
    • Manages additional special projects as necessary.Minimum Education, Skills, Knowledge, Work ExperienceRequired: Minimum 3 years' experience in a marketing role. Experience in all aspects of developing and creating marketing strategies, including budgeting and writing marketing plans, direct mail and advertising. Demonstrated strength in marketing competencies including marketing content creation, brand development, innovation, and project leadership.Organizational and interpersonal skills; an innovators mindset with the ability to leverage data for action; excellent writing skills; experience working cross-functionally and influencing others without direct authority; ability to solve practical problems and work with all levels of staff; follow-through and accountability; serve with a relentless dedication to delivering results.Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, and Outlook).Preferred: Experience in health care, senior living, or real estate marketing.What We OfferMather offers a benefits package* that goes above and beyond.All Employees Are Eligible For
      • Generous paid-time off (PTO) program including vacation days, sick days, personal days, and holidays. Earn-as-you-go plan that rolls over year to year, offering flexibility
      • 401(k) program with strong employer match and annual contribution (Age 21 or better)
      • Convenient subsidized parking or public transportation for certain locations
      • Learning to Age Well Program - employees can be reimbursed up to $130 per year for completion of classes such as music lessons, yoga, or foreign language classesBenefits-eligible Employees Can Take Advantage Of
        • Medical, dental, and vision plans
        • Extended illness benefits
        • Tuition reimbursement promoting lifelong learning
        • Employee wellness programs, including free annual wellness screening
        • Short- and long-term disability insurance
        • Life insurance - 100% coverage by Mather
        • Benefits are subject to change without notice. Benefits details dependent on employment status.About MatherBased in Evanston, Illinois, Mather is a unique, non-denominational not-for-profit organization founded in 1941. Dedicated to developing and implementing Ways to Age Well, we create programs, places, and residences for today's young-at-heart older adults. These include senior living residences (The Mather, Mather Place, and Splendido); a variety of community-based initiatives; and Mather Institute, a resource for research and information about aging, trends and innovations in aging services, and more.Mather values employees and is serious about supporting their health and professional development. We've been named one of "Chicago's Top Workplaces" by the Chicago Tribune, and Mather has received national certification as a Great Place to Work by The Great Places to Work Institute.Mather is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.Mather is a drug-free workplace .Come work in a safe and award winning environment with an organization named as a Best Workplace in Chicago. Mather requires all employees be fully vaccinated and has granted accommodations for health and religious reasons.If this sounds like you, then please apply for this position. When applying, please include all work history. List your employers, starting with the most current/recent, including self-employment. Please do not state "Refer to resume."
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Keywords: Mather, Evanston , MARKETING MANAGER, Advertising , Evanston, Illinois

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