Media and Analyst Relations Manager

Company: ZS
Location: Evanston
Posted on: August 7, 2022

Job Description:

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people-a fact that's reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond.


ZS's Enterprise Functions operate the firm's core internal functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication-whether our customer is a client or another ZS employee.

The Marketing and Communications team helps build the ZS brand, champion thought leadership, support business development and inform, engage, inspire and empower past, present and future ZS people.

Media and Analyst Relations Manager

We are hiring an expert in media and analyst relations to join our portfolio marketing team.

You are a polished professional with strong expertise in senior-level stakeholder management. You are a proven builder, passionate about developing and designing media and analyst relations programs that support business goals and objectives. You have excellent storytelling and writing skills and provide strategic and practical media and analyst support on all major campaigns and thought leadership initiatives. You have a solid understanding of the media and analyst landscape, and you know how to use existing and emerging channels - print, digital, broadcast, podcast, etc. - to reach key audiences.

Media relations responsibilities

• Develop and expand a media relations program aligned with the firm's brand and business strategy.
• Develop and execute external communications plans for firm-wide, practice areas, investments and industry announcements.
• Provide PR counsel and support for strategic and high-profile campaigns, events and initiatives.
• Prepare subject-matter experts for interview opportunities; provide relevant media background and talking points; coordinate and monitor interviews.
• Help the firm respond to crises and manage activities related to challenging societal issues.
• Draft and review media materials, including press releases, alerts, press statements, subject-matter-expert biographies, pitches, talking points, press kits.
• Steer social-media programs for key members of ZS Senior Leadership Team. The goal: Ensure that our highest-profile leaders have a distinct voice in the marketplace among clients, prospects, communities, influencers, recruits and media.
• Collaborate with and supervise global media and AR agencies to develop and execute programs that align with the firm's brand strategy.
• Promote ZS media coverage internally, via internal communications channels, and externally, via social media.
• Manage "In the News" page on zs.com.
• Perform other related communications duties as assigned.
  Analyst relations responsibilities
  
  
  • Design and lead the industry analyst program that raises awareness of ZS with key analysts.
  • Monitor analyst research publication timelines and analyst firm event schedules.
  • Manage key industry analyst competitive assessment reports (for example, Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes) in collaboration with technology and life sciences leadership, marketing, and KM teams. Facilitate the timely completion of all relevant deliverables including analyst briefings, surveys/RFI, and client reference requests.
  • Executive communications: Prepare spokespeople for analyst briefings. Facilitate prep calls, review key messages, talking points, slides; and host all analyst briefing calls, meetings, and demonstrations.
  • Marketing strategy: Understand ZS marketing strategy, business vision, offerings, platform business and ecosystem partnerships.
  • Promote analyst reports and recognition externally via zs.com, social media channels and internally, especially for use in campaigns and ABM.
  • Manage quotes and citations and weave relevant content and research into campaigns.
  • Engage with industry analyst account representatives to facilitate any logistical needs for analyst services.
  • Primary point of contact with external AR agency partner.
    
    Qualifications:
    
    • 10+ years' PR and AR experience working in-house or within an agency.
    • Strong expertise in stakeholder management, and high aptitude for decisively identifying high-value activities while ensuring all stakeholders feel supported.
    • Experience securing coverage with media audiences and meetings with industry analysts.
    • Excellent teaming and relationship building skills and experience in influencing and working within a complex, matrix organization.
    • Strong media-relations skills.
    • Willingness and ability to work independently or collaboratively and to have a clear sense of escalation needs and sense of urgency on issues or projects.
    • Bachelor's degree in public relations, journalism, communication or English.
    • Ability to multitask and handle urgent interruptions with poise and professionalism.
    • Strong interpersonal skills including appreciation and the ability to elicit collaboration from a wide variety of sources, including upper management, clients, and other departments.
    • Strong written and verbal communication with English fluency.
    • A keen understanding of the media landscape and trends.
    • Presentation skills.
    • Ability to think both strategically and creatively.
    • Exercise both 'self-drive' and teamwork to get results in diverse, fast paced environments.
      
      ZS is a global consulting firm. Fluency in English is required; additional fluency in at least one European or Asian language is desirable.
      
      Candidates must possess work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
      
      ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer.
      
      NO AGENCY CALLS, PLEASE.

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