Copywriter
Company: Saint Xavier University
Location: Chicago
Posted on: April 19, 2024
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Job Description:
Summary
The Copywriter generates marketing copy to be used across multiple
platforms and formats to increase awareness, understanding and
engagement among the University 's targeted audiences. This person
uses their creativity and knowledge to balance and solve messaging,
audience, branding and other content needs. This position is
responsible for the strategic direction of promoting the
University's programs for marketing and recruitment.
Essential Duties & Responsibilities
1. Create a content strategy for Saint Xavier academic programs to
support marketing and recruitment of individual programs.
2. Provide copy for selected communication channels, including
print, digital ads, online profiles, social media, email, video
scripts, etc., and ensure all content is on-brand, consistent in
terms of style, quality and tone of voice, and optimized for each
channel.
3. Create A/B split testing opportunities wherever possible, with
the goal of continuous evolvement of messaging and strategy.
4. Conduct ongoing analytic initiatives in order to gauge content
effectiveness. Gather data and make recommendations based on those
results.
5. Creatively look for opportunities to improve content.
6. Review, edit and rewrite as necessary submitted content to meet
prescribed style guidelines and optimize specific type of medium as
necessary following the appropriate writing style for each
medium.
7. Collaborate with marketing communications staff, graphic
designers, interns and student workers.
8. Collaborate with media team to develop media plans, ad copy and
commercial copy for relevant campaigns.
9. Proof all projects during various stages of development.
10. Attend University committees, meetings and events as needed to
provide support for developing messages.
11. Other duties as assigned.
Qualifications
To perform this job successfully, an individual must be able to
perform each essential duty with excellence. The requirements
listed below are representative of the knowledge, skills, and/or
ability required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
Additional Expectations
We inspire success by working together to provide meaningful,
personalized service in a spirit of excellence. SXU seeks
candidates that deliver value-added services in a responsive,
collaborative, effective, and respectful manner.
The University is committed to diversity and encourages
applications from individuals with a wide variety of backgrounds
and experiences. Saint Xavier University affirms its position as a
Catholic institution, inspired by the heritage of the Sisters of
Mercy, and asserts its rights to employ persons who subscribe to
the mission, vision and core values of the University.
Saint Xavier University is an Equal Opportunity Employer that makes
all decisions regarding recruitment, hiring, promotions and all
other terms and conditions of employment without discrimination on
the grounds of race, color, creed, sex, religion, national or
ethnic origin, age, physical or mental disability, veteran status
or other factors protected by law. Hiring decisions will be based
on the bona fide occupational qualifications of each applicant.
Keywords: Saint Xavier University, Evanston , Copywriter, Advertising , Chicago, Illinois
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