Company: Northwestern University
Posted on: April 3, 2021
Job Summary: The Director for the Center for Marketing
Leadership, along with the Faculty director, is responsible for
developing, directing and executing the overall strategy for
Center. The Director is a proactive team builder, who can
operationalize strategic goals, and ensure operational excellence
while serving as a key relationship builder with current and
potential program participants, alumni, students, leaders, and
partners. The mission of the Center for Market Leadership is to
advance our understanding of how organizations create and sustain
leading market positions. Our belief is that the deeper
understanding of market leadership can be achieved through study of
the intersection of customer behavior, organizational behavior, and
competition. Traditionally, these topics are explored separately
using different paradigms, but we believe an integrated,
multidisciplinary approach can yield important new insights into
the nature of enduring competitive advantage. This role requires an
ability to develop relationships and interact on an ongoing basis
with Marketing leaders (Chief Marketing Officers along with other
senior leaders) who have achieved prominence in their businesses,
industries, and communities. This role also requires the ability to
work well with faculty, senior administrators, and staff to develop
and manage programs and to manage staff and resources effectively
and efficiently. This role requires the incumbent to h ave strong
general management, financial oversight and organizational
leadership experience. Competencies needed include strategic and
analytical problem-solving; strong executive presence; planning,
decision-making and execution skills; written, verbal an d
interpersonal communication skills; strong service orientation;
positive attitude; collaboration with internal and external team
members and associates; and experience managing individuals and
teams. *Note: Not all aspects of the job are covered by this job
description Specific Responsibilities :
- Strategic Planning & Leadership of the Center:
- Collaborates with external stakeholders to expand the program
- Analyzes and implements operational efficiencies.
- Interfaces with and coordinates with senior level executives,
many of whom have extensive relationships with the University
and/or Kellogg. Develops and maintains productive relationships
with program participants and partners.
- Collaborates with other faculty centers and administrative
offices at Kellogg.
- Business Development:
- Identifies and call on prospective partners to cultivate strong
client relationships and build a portfolio of program
- Supports the development and implementation of the Center
strategy by coordinating with the Faculty Director and others to
identify market opportunities and trends for Marketing
- Develops and responds to requests for proposals, presentations,
and negotiations of contracts for the Center
- Events Support:
- Creates events of value for a number of different
constituencies, including the Marketing Leadership Conference, the
CMO conference on AI. These events showcase Kellogg's unique role
in marketing, enhancing the reputation of the school and
maintaining its role as a hub of knowledge. These events are often
planned with a groups of thought leaders from Kellogg along with
senior executives from industry to set the agenda, recruit
- Serves as a connector and collaborator with other functions
across Kellogg and Northwestern University, including Admissions,
CMC, International Office, Corporate Partnerships and Alumni
- Align resources from across the school to create and market
- Communication and Outreach:
- Represents the Center to external audiences of potential
participants, partners and supporters, working with a wide variety
of clients and partners to deliver professional services that help
the Center acquire and retain participants.
- Manages messaging and branding of the Center
- Helps plan two or more conferences per year including working
with sponsors and speakers and overseeing marketing, logistics,
meals, invitees, registrants, attendees, venues.
- Liaison with alumni in Marketing to provide them with updates
on thought leadership and events as well as integrate their
experiences into Center for Marketing Leadership knowledge base.
Recommends and collaborates on news stories and interviews for
Kellogg media outlets, including social media.
- Presents on topics within Faculty Director's expertise.
- Represents Kellogg and the Center at select conferences and
- Faculty Support:
- Identifies and recruits guest speakers
- Recruit, onboard, and help integrate Senior Fellows into
teaching and research activities at Kellogg
- In collaboration with professors, researches, authors, edits
and oversees other writers in creating learning tools such as case
studies, experiential tools, and videos on marketing leadership
- Works with professors, post-docs and PhD students to develop,
conduct, analyze, report and publish our proprietary marketing
leadership research and our global consortium research.
- Represents the Center in its participation and research with
internal and external conferences and groups.
- Oversees calendar of all programs and events.
- Executive Education:
- Play a key role in translating and aggregating intellectual
content for a broader audience and linking that content to Kellogg
by supporting Kellogg executive education in areas related to the
Center. These programs include the Chief Marketing Officer's
Program, Creating the Customer-Focused Organization, and programs
on Leading through Analytics.
- Works with Kellogg Marketing and Communications teams to
develop coordinated, consistent marketing and brand messages across
the Global Network, including campaign plan, materials and tracking
to generate full enrollment for the Center's Executive Education
Programs. Expands participation from new geographies and key
sectors including identifying and developing key relationships in
priority prospects. Develops and works an outreach plan to
cultivate prospects of custom programs on marketing leadership
- Provides guidance of faculty, coaches, program managers and
other Executive Education administrators to identify, define and
unify program designs and overall professional development
architectures, including program scheduling.
- Oversees program planning and architecture, including managing
complex program designs, varied stakeholder interests and
conflicting stakeholder priorities. Leads complex teams to create
best in class program delivery.
- Analyzes program evaluations and feedback, including
identifying methodologies for determining the ROI of professional
development initiatives. Debriefs and shares feedback with faculty
on programs in order to identify areas of potential enhancement.
Identifies modifications of content, format, and faculty to enhance
future sessions. Consistently reviews academic program rigor to
ensure fit and relevance to internal and external challenges.
Researches and assesses external executive development resources
such as coaches, speakers, learning technologies, assessments, and
- Evaluates competitor programs to keep our programs
distinctively relevant to our audiences.
- Assesses opportunities and works with Kellogg Advancement
office to identify prospective donors from marketing leaders and
coordinate the development of these relationships.
- Serves as liaison with sponsors; presents with academic
director to prospective sponsors
- Budget and Human Resources:
- Develops and implements the Center's annual budget, tracks
budget against performance and addresses identified issues.
- Build and leverage existing administrative infrastructure to
support the Center
- Abides by Kellogg and NU policies. Minimum Competencies:
(Skills, knowledge, and abilities.)
- Undergraduate degree, with MBA or equivalent Advanced Degree
- Eight or more years of experience in a Chief Marketing Officer
or comparable senior leader position
- Recognized marketing expertise in addition to leadership and
management experience necessary to engage in substantive dialogue
with our most successful alums
- Experience with devising and implementing strategies and
systems to achieve organizational goals and objectives.
- Leadership experience, relationship management experience,
managing teams or equivalent experience.
- Sufficient expertise in marketing to translate intellectual
content for senior marketing executives
- Strong relationship builder with excellent communications
- Ability to partner thoughtfully and deeply with faculty
members, contributing substantively to the discussions, and the
ability to partner thoughtfully and deeply with industry thought
- Ability to gather resources from disparate parts of the school
and university to move an idea or initiative forward
- Creative and forward thinking
- Ability to develop a comprehensive marketing communications
plan, in partnership with faculty and industry thought
- Strategic thinking ability and an ability to develop strategy
in a collaborative way, with parties with diverse and sometimes
- Exceptional presentation skills, especially to executive
Northwestern University is an Equal Opportunity, Affirmative Action
Employer of all protected classes, including veterans and
individuals with disabilities. Women, racial and ethnic minorities,
individuals with disabilities, and veterans are encouraged to
apply. Hiring is contingent upon eligibility to work in the United
Keywords: Northwestern University, Evanston , Director, Executive , Evanston, Illinois
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