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System Director, Corporate Reputation

Company: NorthShore University HealthSystem
Location: Evanston
Posted on: March 20, 2023

Job Description:

Job Description - System Director, Corporate Reputation (86018) Job Description Who We Are We are a newly aligned organization, bringing together the best of NorthShore University Health System and Edward-Elmhurst Health, with 9 hospitals, 25,000 team members and 6,000 physicians serving an area of over a million patients from over 300 sites of care across the Chicagoland area. Together, we share a common vision to provide vibrant, community-connected care with a focus on community connection, expert care close to home, and the value of people.

  • We are investing in our communities to support closing health equity gaps and assuring convenient access to healthcare.
  • We have regional centers of care that provide exemplary patient experiences and are always working to develop innovative care solutions.
  • We are committing to being the best place to work, learn, practice, and receive care Job Summary As Director, System Corporate Reputation, at NorthShore Edward Elmhurst Health, you will be responsible for overseeing system-wide communications strategy design and execution to help enhance and protect our reputation, advance thought leadership and demonstrate to various stakeholders how we are delivering on our mission, vision and values. You will be well-versed in current healthcare industry, community and cultural news and trends, maintain strong relationships with media and stakeholders at the local and national levels and develop results-driven communication strategies with a proactive, solution-oriented mindset. Always with an ear to the ground and an eye toward what's possible, the director of corporate reputation serves as a versatile communications expert and a trusted advisor, spokesperson, advocate and storyteller. Essential Job Functions
    • Leads proactive and reactive issues and crisis communications strategies including: developing/updating playbooks, messaging, training, identifying risks and opportunities and proactively following news and trends.
      • Manages emergency situations via traditional media and social media to ensure that the public and customers receive important and crucial information at the right time.
      • Maintains a strong grasp of operational and facility-specific emergency plans.
      • Manages sensitive issues to maintain organization's good reputation.
      • Conducts trainings and tabletop exercises as necessary.
      • Proactively updates the organization on relevant news and trends and makes proactive recommendations as applicable to our mission and operations.
      • Plans or directs the development of measurable, innovative strategies to maintain favorable public and stockholder views of the organization's agenda and accomplishments, including:
        • Leading development and execution of enterprise-wide thought leadership strategy, including proactive national and local speaking and awards opportunities, media, social media and preparation and amplification of associated communications.
        • Continuously maintaining a strong sense of industry and communications trends, news and best practices to help inform strategy and spark curiosity and fresh thinking.
        • Lead development and review of key written communications on behalf of the organization and its executives, including press releases, messaging/talking points, speeches, bylines, Q&As, blogs, website content, social media posts that reinforce key messages and objectives.
        • Working collaboratively with partners in Community Relations, Government Relations and other Public Affairs functions, as well as leadership, to develop strategies and materials that demonstrate the organization's economic value to our communities, support community relationship building, consistent messaging, storytelling/pitching, events/activations and advancing the organization's priorities.
        • Serves as an external communications lead and key spokesperson, overseeing media relations and playing a significant role in driving external storytelling. This includes regularly having feet on ground interacting with leaders, team members, patients, external partners, media and community members to capture stories, content and feedback and proactively identifying opportunities.
        • Oversees development and implementation of reputation measurement framework, working closely with Strategy and Marketing Insights.
        • Works synergistically with Director of Public Relations and others across the Marketing department to deliver innovative, integrated strategies aligned to growth and reputation.
        • As needed, supports development of internal communications, where needed, related to leadership, events/meetings and highlights.
        • Cultivates and maintains relationships with media and influential professionals.
        • Serve as a strong leader for direct reports, as well as within the Marketing and broader organization, providing council, development opportunities, clear vision and inspiration to help the team be at their best. Education, Experience & Licensure Level of Education Required:
          • -Bachelor's degree in public relations, communications, marketing, or hospital administration. - Level of Education Preferred:
            • Master's degree in Business Administration, Public Relations, Communications, Marketing or Hospital Administration preferred. - Minimum Length and Nature of Experience Preferred:
              • Eight (8) years of experience in the public relations or communications-related field.
              • Six (6) years of experience in marketing, preferably in a health care setting. Five (5) years of leadership experience. Three (3) or more years leading a crisis/issues communication team. Understanding of the local, state and national public affairs and political landscape and issues impacting health care in our communities. Special Knowledge and Skills Required:
                • Demonstrated experience developing and delivering on innovative, synergistic data- and strategy-driven corporate reputation, thought leadership and communications strategies, inclusive of clear objectives, strategies, tactics and metrics.
                • Skilled in crisis and issues management, including quickly gathering and synthesizing information for executive audiences, developing clear recommendations and follow through.
                • Media relations expert who has deep experience serving as a spokesperson (especially during issues/crises), strong relationships with key local and national print, broadcast and online media and thought leadership organizations, as well as experience leading media trainings and a strong pulse on current events and trends.
                • Strong understanding of external communications channels, including new and digital media and how to deploy as part of a broader Marketing mix.
                • Enthusiastic storyteller with insatiable curiosity and ability to inspire and inform across multiple channels and mediums.
                • Strong project management skills, including cross-functional collaboration and tight adherence to budgets and timelines.
                • Strong understanding of media measurement, reputation and ESG reporting frameworks and technology.
                • Superior verbal and written communication skills across a variety of formats and ability to capture executive voice.
                • Understanding of healthcare financial acumen, as well as key healthcare issues, trends and grasp of Public Affairs space, including legislative and community issues.
                • Strong understanding of and interest in social media tools, trends and measurement.
                • Advanced in knowledge and use of Microsoft Power Point and presentation software.
                • Strong executive presence.
                • Proven team and agency management skills.
                • Demonstrated ability to lead through change.
                • Strong presence of mind, good judgment, problem solving and analytical skill.
                • Flexibility with the ability to balance multiple tasks in a fast-paced environment and make decisions under tight deadlines.

Keywords: NorthShore University HealthSystem, Evanston , System Director, Corporate Reputation, Executive , Evanston, Illinois

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