Strategic Account Manager
Company: L2t Media Llc
Location: Evanston
Posted on: May 23, 2023
Job Description:
Why should you join L2TMedia? Let's start with the basics!
L2TMedia is a premiere Digital Marketing Company focused on the
automotive industry. We love car dealers and know how to help them
succeed through our line of products that include Social Media
Impact, Display Advertising, Video Advertising, Reputation
Management, Paid Search and SEO. We partner with all the major
media platforms, including Google, Meta, and Amazon, which gives us
a great edge and access to extensive product training! Our awesome
office in Evanston is centrally located within walking distance
from the Metra and CTA and loads of restaurants. We dig deep to
provide our clients with the best service possible by staying on
the cutting edge of automotive industry trends, as well as building
a strong expertise in Google, Facebook, and Amazon advertising.We
offer an environment of growth from within, constant collaboration
and ongoing training to bring you to the next level. - -Still
interested? - The Ideal Strategic Account Manager: The Strategic
Account Manager reports to the Regional Sales Director and is
responsible for developing and executing the appropriate market
strategy in order to earn prospective business, and advise current
customers in order to maximize revenue and hit a
new/upsell/retention revenue quota consistently. - This position
will drive the business from: the country's largest dealer groups
and within our OEM certified programs. - Within their existing book
of business, they will identify and pursue upsell opportunities and
work to ensure the client is retained and happy to earn referrals.
- The Strategic Account Manager will manage the progress and
results of their account base, evaluate account performance and
advise the product teams of ways to maximize dealer spend for best
ROI. This is a remote position, however, US residence is
required.The Nitty Gritty Responsibilities:
Plan strategically for growth of your
books of business by understanding market potential for an existing
customer list and ability to maximize share within the current
book. Identify your prospect targets based on your current
relationships, l2t's OEM programs and your referral network and
execute tightly against that planBe a resource for the Marketing
Team, providing information and individual client success and areas
for improvement, and assist with successful implementation of
objectives Clearly communicate with cross functional teams to give
visibility into the marketplace to help product development Conduct
reviews with clients to ensure negative performance trends are
identified and rectified and positive trends are communicated
Continuously review the existing account portfolios to enable
better and more focused day-to-day customer relationship management
via your partner Customer Success Team member or yourself
Effectively transition accounts to Customer Success Team members to
maximize revenue creation opportunities and minimize customer
cancellations Engage with the fast-paced environment and think
strategically to build business and problem solve Exceptional
understanding of sales methodology to approach and uncover needs
and upsell current customers / new prospects and present L2TMedia
solutions Generate profitable new business, focusing on a high
average deal size on ever sale Identify your prospect targets based
on your current relationships/book of business, L2T's OEM programs
and your referral network and execute tightly against your account
plan Leverage account plan to grow your book of business by
understanding market potential for an existing customer and aim to
maximize share of groups within the current book Maximize
L2TMedia's market share within our certified OEM programs (FCA,
Mazda, and Acura) Monitor / Identify and work with at-risk accounts
to create appropriate action plans Proactively monitor and analyze
account performance and trends to determine adjustments to dealer
expectations, goals, and objectives. Share feedback internally and
serve as a leader within the organization to help improve overall
business processes Research, communicate and discuss industry
issues and trends with customers and prospects to show credibility
- Respond to client escalations and communicate Customer Success
Team with dealership facts identified during in-field visits
Ride-along with new sales hires demonstrating the L2TMedia way of
selling and maintaining accounts in the field Use strong technical
and business development skills to increase your customer's
utilization of current products/technology as well as sales of new
technologies as they are released Skill Requirements and Experience
we'd love you to have:
3-4 years of experience selling to
franchise automotive dealers2+ years of experience selling Paid
Search advertising1-2 years of experience in Digital Media
platforms, specifically with Google Analytics, Google Ad Network,
Microsoft Ads, SEO, FacebookAdvertising agency experience
preferredBachelor's degree or other equivalent years of experience
required Ability to translate technical aspects to customer facing
business languageProven track record of flawless execution and
attention to detail Strong computer skills (Word, Excel,
PowerPoint, Outlook)Mastery of Google Analytics & Google Ad
NetworkSalesforce CRM experience strongly preferredJira, or
ticketing system experience preferredStrong ability to understand a
Digital Media report and translate it to a dealerStrong ability to
understand Google Analytics trends and communicate the details of
it to a dealerStrong ability to understand complex technology and
explain their benefit to the client
Communication skills (clarity, tone /
convey information in an organized, efficient manner that is
suitable for the audience in both written and verbal
communication)Customer-centric; conveys strong commitment to think
with the customer in mind and their businesses successDriven to hit
sales quotas consistentlyCritical thinker; ability to anticipate
needs and impact of decisionsSelf-motivated to work from an at-home
environment; will set up a weekly schedule for themselves that
helps them hit quotaInterpersonal skills that allow for them to
develop relationships built on trust and mutual respect - - - - - -
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - - - - - - - Can execute sales
or save deals independently; however, recognizes when to seek help
to close business or save a dealTime Management; ability to juggle
numerous responsibilities while prioritizing work to ensure all
deadlines are met.Strong curiosity to learn more, always staying on
top of digital trends
Relevant collegiate industry exposure
preferred This is a remote position, however, US residence is
required.The above statements are intended to provide a general
overview and level of work being performed by most people assigned
to this job. They are not intended to be a list of all
responsibilities, duties and requirements. Additional duties can be
assigned as determined.
L2TMedia is an Equal Opportunity/Affirmative Action Employer. We
support a diverse workforce.Powered by JazzHR
Keywords: L2t Media Llc, Evanston , Strategic Account Manager, Executive , Evanston, Illinois
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