Senior Manager, Business Insights & Digital Strategy

Company: McDonald's Corporation
Location: Chicago
Posted on: May 4, 2025

Job Description:

Company DescriptionMcDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries serving 70 million customers daily. We continue to operate from a position of strength, focusing on staying ahead of customer needs and realizing growth potential. Our ambition keeps us as a leading global corporation after nearly 70 years. Joining McDonald's means thinking big and preparing for a career with worldwide influence.At McDonald's, we create positive impacts daily, guided by values of inclusivity, service, integrity, community, and family. We support initiatives like Ronald McDonald House Charities, Youth Opportunity projects, and sustainability efforts. We also offer benefits such as sabbaticals, tuition assistance, and flexible work arrangements.Job DescriptionThe Senior Manager, Business Insights & Digital Strategy partners with US Marketing and Global RGM to define and execute Personalized (Segmented) Offers aligned with the Marketing Plan & RGM Strategy. The role involves building business cases, performing post-analysis, and reporting on performance to stakeholders.Duties

• Supports Digital Economics, including annual digital P&L assessment, cash flow impact, and ROI analysis
• Recommends strategy adjustments based on data analysis of digital offers and loyalty programs
• Supports the Personalized Value Mission
• Acts as a strategic partner for Digital Business
• Develops business cases and reports for initiatives
• Provides support to key digital committeesQualifications
  • Minimum 5 years of experience
  • Bachelor's Degree in Accounting or Finance; MBA or Master's preferred
  • Strong analytical skills with experience analyzing large datasets and developing actionable insights
  • Knowledge of pricing, promotion dynamics, and multi-tier pricing impacts
  • Advanced Excel and PowerPoint skills; experience with Tableau or similar visualization toolsCompensationBonus Eligible: Position eligible for performance-based bonus.Long-Term Incentive: Eligible for stock or equity grants under McDonald's long-term incentive plan.Benefits: Includes health benefits, 401(k), educational assistance, flexible work options, and time-off policies. Eligibility varies by role and tenure.Additional InformationAt McDonald's, we value diversity and inclusion. We are committed to creating an inclusive culture where everyone can be their authentic selves, which enhances our service quality and community engagement. We do not tolerate discrimination of any kind and actively contribute to community development and skill-building initiatives.
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Keywords: McDonald's Corporation, Evanston , Senior Manager, Business Insights & Digital Strategy, Executive , Chicago, Illinois